Savingsprout

The Story of Morgan Stanley: From Founding to Modern Day Success

Thomas Groenvold
Updated on
June 3, 2023

Morgan Stanley is a multinational investment bank and financial services company that has been in operation for over 85 years. The firm is headquartered in Midtown Manhattan, New York City, and has offices in 41 countries worldwide. Morgan Stanley’s clients include corporations, governments, institutions, and individuals, and the firm has a long history of providing innovative financial solutions to its clients.

The story of Morgan Stanley begins in 1935 when Henry S. Morgan and Harold Stanley founded the company with a vision to create a financial institution that would provide superior client service and innovative financial solutions. The firm quickly established itself as a leader in the industry, and over the years, it has played a significant role in shaping the financial landscape of the world. From helping blue-chip clients tap public markets to finance growth and innovation to leading the charge into new businesses and markets to become a truly global investment bank, Morgan Stanley has been at the forefront of the industry for decades.

Today, Morgan Stanley is one of the largest financial institutions in the world, with over 75,000 employees and a presence in every major financial center across the globe. The firm’s commitment to providing superior client service and innovative financial solutions remains as strong as ever, and it continues to play a significant role in shaping the future of the financial industry.

Founding of Morgan Stanley

Morgan Stanley was founded in 1935 by Henry S. Morgan and Harold R. Stanley, along with four other officers: William Ewing, Perry E. Hall, Edward H. York, Jr., and John M. Young. The company launched with a staff of 13, and one week after its launch, Morgan Stanley made its debut in the bond market with a $19 million offering for Consumers Power Company.

The founders of Morgan Stanley had a vision to create a new kind of investment bank that would focus on providing high-quality advice and service to its clients. They believed that by putting the interests of their clients first, they could build a successful and sustainable business.

At the time of its founding, Morgan Stanley faced significant competition from established investment banks such as J.P. Morgan and Goldman Sachs. However, the founders were able to differentiate themselves by focusing on providing innovative solutions to their clients’ complex financial problems.

One of the key factors that contributed to Morgan Stanley’s early success was its ability to attract top talent. The founders recognized that the success of the company would depend on the quality of its people, and they were able to attract some of the brightest minds in finance to join the firm.

Today, Morgan Stanley is one of the largest investment banks in the world, with offices in 41 countries and more than 75,000 employees. Despite its size, the company remains committed to the values that guided its founders over 85 years ago. By putting its clients first and attracting the best talent, Morgan Stanley has been able to build a successful and sustainable business that has stood the test of time.

Expansion and Growth

Morgan Stanley’s expansion and growth can be attributed to a number of factors, including strategic acquisitions, business diversification, and international expansion. Here are a few key milestones in the firm’s growth:

  • 1986 IPO: In 1986, Morgan Stanley went public and sold 20% of its stock to outside investors. This move provided the firm with the capital it needed to continue growing and expanding its operations.
  • 1997 merger with Dean Witter: In 1997, Morgan Stanley merged with Dean Witter, creating the largest securities firm in the world at the time. The merger allowed Morgan Stanley to expand its retail brokerage services and diversify its revenue streams.
  • 2009 purchase of Smith Barney: In 2009, Morgan Stanley purchased Smith Barney from Citigroup, merging it with its existing wealth management division to create Morgan Stanley Smith Barney. This move helped the firm to further diversify its business and increase its presence in the wealth management space.
  • Global expansion: Morgan Stanley has also expanded its operations globally, opening offices in key financial centers around the world. Today, the firm has a presence in more than 40 countries, including major financial hubs such as London, Hong Kong, and Tokyo.

Overall, Morgan Stanley’s expansion and growth has been driven by a combination of strategic acquisitions, business diversification, and international expansion. By continually adapting to changes in the financial industry and seeking out new opportunities for growth, the firm has established itself as a leader in the world of finance.

Mergers and Acquisitions

Morgan Stanley has a long history of mergers and acquisitions, which have helped the company grow and expand its services over the years. Some of the notable mergers and acquisitions that Morgan Stanley has undertaken are:

  • Smith Barney merger: In 2009, Morgan Stanley merged its wealth management division with Citigroup’s Smith Barney to create Morgan Stanley Smith Barney. The merger created one of the largest wealth management firms in the world, with over 17,000 financial advisors and $1.7 trillion in client assets.
  • E*TRADE acquisition: In 2020, Morgan Stanley acquired ETRADE, a leading online brokerage firm, for approximately $13 billion. The acquisition allowed Morgan Stanley to expand its digital capabilities and complement its full-service, advisor-driven wealth management business with ETRADE’s direct-to-consumer platform.
  • Solium acquisition: In 2019, Morgan Stanley acquired Solium, a Canadian-based provider of equity management solutions, for $900 million. The acquisition helped Morgan Stanley expand its share of the equity compensation market and enhance its technology capabilities.
  • Dean Witter merger: In 1997, Morgan Stanley merged with Dean Witter, Discover & Co., a retail brokerage firm. The merger created Morgan Stanley Dean Witter, which was later renamed Morgan Stanley.

Morgan Stanley’s mergers and acquisitions have not always been successful. For example, the company’s acquisition of Discover Financial Services in 1985 was ultimately a failure, and Morgan Stanley sold the company in 1993. However, the company has learned from its past mistakes and has been more successful in recent years.

Overall, Morgan Stanley’s mergers and acquisitions have allowed the company to expand its services and better serve its clients. The company will likely continue to pursue strategic acquisitions and partnerships in the future to enhance its capabilities and grow its business.

Recent Developments

Morgan Stanley has been making headlines recently with the announcement of CEO James Gorman’s retirement, sparking questions over succession. Gorman, who has been in the role for 13 years, plans to step down within the next 12 months but will remain as executive chairman.

Under Gorman’s leadership, Morgan Stanley has seen significant growth in its wealth management division, with Q1 revenue climbing by 11% year-on-year and net new assets growing by $110 billion. The bank has also seen a 40% increase in net interest income thanks to higher interest rates.

In addition to Gorman’s retirement, Morgan Stanley made headlines with its acquisition of E-Trade, the largest takeover by a Wall Street bank since the financial crisis. The move is part of Morgan Stanley’s strategy to expand its wealth management business and tap into the growing demand for digital banking.

Despite the upcoming leadership change, investors remain confident in Morgan Stanley’s future. The bank has a solid track record of growth and innovation, and its recent acquisitions and partnerships demonstrate its commitment to staying ahead of the curve in a rapidly evolving financial landscape.

Overall, Morgan Stanley’s recent developments suggest that the bank is well-positioned for continued success in the years to come.

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